Saturday, September 4, 2010

Would You...


... give birth in this Hello Kitty hospital? No? I hear you. I mean; the cat is cute and all that, but surely you have to draw the line somewhere! Not so much in Taiwan though, it seems, where mummy, daddy- and Hello Kitty- welcome newborns at a cat-themed maternity hospital- that, according to Hospital Director Tsai Tsun - hopes the cartoon icon will "ease the stress of childbirth as well as boost business." Now, if I feel a bit fed up with the amount of Hello Kitty on things in general, imagine how I would feel if I have had to look at that damn thing while giving birth as well?!

In the one-of-a-kind hospital newborns get everything Hello Kitty (except maybe a set of whiskers!), including pink or blue receiving blankets, nurses dressed in pink uniforms with cat-themed aprons, cot linen and room decor. Oh. Dear. God. In the lobby, a Hello Kitty statue in a doctor's uniform greets patients, and twice a year people in feline costumes visit mothers and children.

Sometimes you are rendered in awe of the marketing machine. Hello Kitty themed maternity hospital. It still makes me laugh out loud!

(Photo Credit from here)

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