It's War! And We're Loving It!

There is an out and out war going on between Norwegian supermarkets. Seriously. For a couple of weeks now, every other add on TV is regarding this, and in fairness, in terms of warfare, this is one war I am not keen to see the end of anytime soon! The price-slashing and "I-see-your-2-for-1-and-raise-you-x-y-and-z-and-then-some" battles taking place, is regarding one item new mums can never get enough of, diapers! Seriously, it is truly genius! One of the Supermarkets chains, KIWI, used to have this Diaper Loyalty Card deal, where you, after buying three packets of diapers, got the fourth one for free. Which was great, I thought, and tended to buy all of Nahla's diapers there. A couple of the other supermarket chains also did loyalty deals. Some for Pampers (which we don't use), others for Libero (which is the one we do use), but somehow their offers weren't quite as good, so sure we just stuck with KIWI and thought nothing more of it. (By the way, diapers in general are half the price in Norway compared to Ireland, so I even tend to buy here and bring over! Isn't that nuts?!) Then; war broke out!




REMA 1000 threw the first stone- to great effect, launching their 2 for the price of 1 offer on Libero diapers- AND throwing in a half price deal on ALL jars of baby food too!



KIWI- off course- retaliated and that pretty fast too- pushing out ads for their "new and improved" loyalty card deal, where- ta-da!- you got every other packet of diapers for free, aka matching the offer REMA 1000 were doing, and also throwing in a "buy one, get one free" deal on jars of baby food! Magic!



MENY, another large chain of grocery stores, decided sure they had to keep up with the Jones' too- quickly launching their 50% off on all diapers deal, both Pampers AND Libero!



Sure by now the diaper war was well and truly ongoing, and now ICA joined in too! They offered two stamps on your diaper scheme loyalty card for every one packet of dipaers you bought, effectively meaning buy one, get one free. Their offer is limited to Pampers diapers though, but still.


And now SPAR felt they could not stay out of this, and have reduced the price of ALL Libero diapers by 50%!

So, as you can see, total and utter war! Which to all diaper-consuming families means more bang for your buck. Which in fairness is the way it should be! Now, Irish and British supermarkets; time to follow suit?!